MyBuilder vs Rated People vs Checkatrade for HVAC Engineers: Which Is Worth It?

Key takeaways
- Checkatrade: Free, Approved and Growth tiers. Approved members do not appear in standard search results.
- MyBuilder: free to join, with a fee for the customer's contact details when you are shortlisted.
- Rated People: now part of Checkatrade Group, memberships closed.
- Emergency boiler calls come from Google and past customers, not directories. Heat pump work comes from the MCS directory.
Lead Platforms for HVAC Engineers: The Short Answer
For HVAC engineers, a lead platform is one source among several. Checkatrade fits domestic boiler servicing, repairs and replacements. MyBuilder fits larger, well-described installs where one win covers the shortlist fees on several that did not convert. Rated People no longer takes new members. Heat pump work comes mainly from the MCS installer directory, and emergency breakdowns come mainly from Google and customers who already know you.
| HVAC job | Best source | Platform role |
|---|---|---|
| Emergency boiler breakdown | Google Business Profile, past customers | Weak: customers call rather than browse |
| Boiler replacement | Checkatrade, Which? Trusted Traders, manufacturer installer finders | Strong: verified reviews help on large spends |
| Heat pump installation | MCS installer directory | Supplement only |
| Annual boiler servicing | Service contracts, past customers | Weak per lead: the margin on one service is small |
| Commercial HVAC | Facilities management firms, property agents, LinkedIn | Not used for commercial buyers |
Sources: Checkatrade: Pricing (checked October 2026), MyBuilder: Tradesperson sign-up (checked October 2026), Rated People: Help for tradespeople
Checkatrade, MyBuilder and Rated People for HVAC Engineers: What Each One Charges (Checked October 2026)
Checkatrade has three tiers. Free is £0 a month and gives you a free profile to collect reviews. Approved is £30 a month. Growth has prices from £59 a month, set by your trade, the postcode areas you pick and the number of leads you want each year. Checkatrade's support page says Approved members do not appear in standard search results.
MyBuilder is free to join and you can respond to as many leads as you like. Its sign-up page says: "If you're shortlisted, we charge you a fee for the customer's contact details."
Rated People is now part of Checkatrade Group. Its help page says memberships are closed and its leads go to Checkatrade tradespeople.
For the full price comparison, including Bark, read what Checkatrade, MyBuilder, Bark and Rated People cost in 2026.
Sources: Checkatrade: Pricing (checked October 2026), Checkatrade: Getting jobs through Checkatrade, MyBuilder: Tradesperson sign-up (checked October 2026), Rated People: Help for tradespeople
Which HVAC Jobs Come From a Platform and Which Do Not
Emergency heating calls. A customer with no hot water wants someone today. A lead you pay for on MyBuilder reaches several engineers, so the model suits you only if you watch the platform all day. Customers in an emergency search Google and ring, so a complete Google Business Profile and a base of past customers bring more of this work than any directory.
Boiler replacement. A replacement is a large spend and customers compare quotes. Checkatrade's verified reviews and vetting give it a trust edge for this job. Which? Trusted Traders carries more weight still with careful buyers.
Heat pumps. Customers researching a heat pump, including those using the Boiler Upgrade Scheme, look for certified installers first. The MCS installer directory is the main route, and a listing comes with MCS certification.
Annual servicing. A service is a low-value job, so paying for a MyBuilder shortlist rarely works out. Win the customer once and offer a service contract.
Sources: MCS Certified: Find an installer, GOV.UK: Apply for the Boiler Upgrade Scheme, Checkatrade: Getting jobs through Checkatrade
Gas Safe, F-Gas and MCS: Credentials That Win HVAC Work
Homeowners know to hire a Gas Safe registered engineer, so a visible registration number is the strongest trust signal an HVAC engineer has. Put your Gas Safe ID on quotes, invoices, your van and every platform profile, and point customers to the Gas Safe Register's public check. Insurers and housing associations also specify it as a minimum for contracts.
F-Gas certification is a legal requirement for handling refrigerants in cooling systems, and commercial clients look for it. MCS certification opens heat pump work under the Boiler Upgrade Scheme. Credentials also justify your rates, so price an engineer who holds Gas Safe, F-Gas and MCS accordingly.
Sources: Gas Safe Register, GOV.UK: Fluorinated gases (F-gases), MCS Certified: Find an installer, GOV.UK: Apply for the Boiler Upgrade Scheme
Which? Trusted Traders, Boiler Guide and Manufacturer Schemes for Heating Engineers
HVAC engineers have lead sources most trades do not.
- Which? Trusted Traders assesses the whole business before listing, which makes it a strong credential for premium boiler replacement and heat pump work. Expect lower volume than Checkatrade and a slower sign-up.
- Boiler Guide is a heating-specific, pay-per-lead service, so its leads are better matched to boiler work than a general platform's. Ask it for its current terms before comparing.
- Worcester Bosch and Vaillant installer finders list accredited engineers for customers who have already chosen the product. Those customers are ready to book, and joining is usually cheaper than a platform subscription. Start with the manufacturer whose boilers you fit most.
- TrustMark gives a government-endorsed quality listing, which landlords and property managers sometimes require.
Sources: Which? Trusted Traders, Boiler Guide, Worcester Bosch: Find an installer, Vaillant: Advance installer scheme, TrustMark
Service Contracts and Direct Work: How HVAC Engineers Cut Platform Dependence
The strongest asset an HVAC engineer can build is a book of annual service contracts. A contract customer calls you first for a breakdown, refers neighbours, and brings you the boiler replacement when the time comes, none of which involves a platform fee. Offer a plan after every installation and first service, set it up by direct debit so renewal takes no effort, and text past customers each autumn before they shop around.
Commercial work follows the same logic. Facilities management firms, property managing agents and letting agents award planned and reactive maintenance directly, and getting onto an approved contractor list needs your F-Gas, Gas Safe or REFCOM credentials and insurance. One letting agent managing a block of properties is worth more than a stream of single enquiries. New build contractors subcontract heating installs, and LinkedIn reaches facilities and procurement managers directly.
Move spend away from platforms when most new enquiries cite Google, referrals or a direct call, your Google Business Profile shows in the local results for boiler searches, and you are booked weeks ahead without platform leads. Creating a business and being listed on Tradehand is free, there is no fee per lead, and Tradehand takes 5% of each payment taken through it, card fees included. Paid plans are optional: Paid plans from £19 a month, billed yearly.
Sources: GOV.UK: Fluorinated gases (F-gases), Gas Safe Register
Which Platform Fits Which HVAC Business
| HVAC business | Start with | Add or avoid |
|---|---|---|
| Residential boiler engineer, sole trader | Checkatrade, Google Business Profile | Collect Google reviews alongside Checkatrade reviews |
| Gas Safe and F-Gas, small team | Checkatrade for domestic, Google for commercial and heat pump leads | MyBuilder is inconsistent as a main source for a team |
| Commercial HVAC or refrigeration | Facilities management firms, REFCOM and trade bodies, LinkedIn | Keep a Checkatrade listing for any domestic side only |
| MCS heat pump installer | MCS installer directory, Google Ads for local heat pump searches | Platforms are slow to match heat pump leads |
Sources: Checkatrade: Pricing (checked October 2026), MCS Certified: Find an installer
Sources and references
- [1]Checkatrade: Pricing (checked October 2026)
- [2]Checkatrade: Getting jobs through Checkatrade
- [3]Gas Safe Register
- [4]GOV.UK: Fluorinated gases (F-gases)
- [5]MCS Certified: Find an installer
- [6]GOV.UK: Apply for the Boiler Upgrade Scheme
- [7]Which? Trusted Traders
- [8]Boiler Guide
- [9]Worcester Bosch: Find an installer
- [10]Vaillant: Advance installer scheme
- [11]TrustMark

Blake Folgado
Blake is a co-founder of Tradehand, a UK trades marketplace More from Blake








