MyBuilder, Rated People, Checkatrade for Roofers

Checkatrade has three tiers. Free is £0 a month and gives you a free profile to collect reviews. Approved is £30 a month. Growth has prices from £59 a month, set by your trade, the postcode areas you pick and the number of leads you want each year. Checkatrade's support page says Approved members do not appear in standard search results.

MyBuilder is free to join and you can respond to as many leads as you like. Its sign-up page says: "If you're shortlisted, we charge you a fee for the customer's contact details."

Rated People is now part of Checkatrade Group. Its help page says memberships are closed and its leads go to Checkatrade tradespeople.

For the full price comparison, including Bark, read what Checkatrade, MyBuilder, Bark and Rated People cost in 2026.

One autumn or winter storm can bring more roofing enquiries in two days than a quiet month does in total. A charge you pay only when a customer picks you lets you lean in during those bursts and cost nothing in a dry spell. A standing monthly fee asks you to fund the quiet months in the hope the busy ones repay it, and a lead volume agreed up front cannot stretch to a storm. Judge any paid tier on a full quarter that includes a busy period, never on one month.

Platform leads also rise in storms for every roofer at once, so conversion does not improve just because more jobs are posted. A homeowner with water coming through a ceiling searches Google and rings the first credible roofer, which is why a complete Google Business Profile, photos of storm repairs and a profile that says plainly you do emergency work matter more than any platform for urgent jobs. Make sure calls and enquiries that arrive while you are on a roof get answered, because speed decides emergency work.

A full re-roof is a large spend, and homeowners research it. They read reviews, look for guarantees and trade body membership, and want photos of comparable work. Checkatrade's verified reviews and vetting, which the company describes as up to 12 checks relevant to the trade, suit that buyer. A customer who found you in the directory and chose to call is better qualified than one waiting to see who answers a posted job.

Repairs, such as tile replacement, flashing, guttering and chimney work, are smaller jobs from customers who want the fault fixed and a fair quote. A marketplace carries more of these. If your business targets re-roofs, a marketplace can fill your inbox with small repairs that do not suit you, so track the source and the value of every job you win. Compare the average value of jobs by source over twelve months, and that data tells you where to spend.

The National Federation of Roofing Contractors (NFRC) is the UK's largest roofing trade association. Membership is a trust signal rather than a lead source. NFRC publishes a non-refundable application fee of £250 plus VAT for contractors, with the annual fee discussed during the application, and members appear in its Find a Contractor directory. Its complaints process is conciliation after the member's own procedure.

CompetentRoofer is the government-authorised competent person scheme for roofing in England and Wales. Registered members can self-certify certain roofing work without a building control inspection and appear in its contractor directory. Show both on every profile, quote and your website. They do their work in the comparison stage of a large job, where a homeowner choosing between three quotes looks for reasons to trust one of them. They do not generate the enquiry.

Roofing has an advantage most trades lack: visible work in progress. A scaffold banner with your name and number, a word with neighbours while the scaffold is up, and before-and-after photos posted locally turn a job into more enquiries where your travel is already paid for. Offering a free roof inspection to the adjoining houses while you are on site works the same way.

Estate agents, letting agents and property managers are a reliable source of steady roofing work, because pre-sale surveys flag roof defects that must be fixed before exchange. Visit local agents in person, offer an inspection on properties about to be listed, and follow up after each job. One letting agent with a portfolio can outperform a year of platform leads.

Past customers are the most overlooked channel. Keep a record of who you worked for, when and what you did, then write to them before winter. Ask for a Google review at the moment you finish each job, and ask satisfied customers who else needs roofing work. Google Local Services Ads are a pay-per-lead option at the top of Google results if you want paid demand that you can switch off. Creating a business and being listed on Tradehand is free, there is no fee per lead, and Tradehand takes 5% of each payment taken through it, card fees included. Paid plans are optional: Paid plans from £19 a month, billed yearly.